Schuh releases Tokyo 2020 Paralympic charity tote bag

In celebration of the Tokyo 2020 Paralympic Games, schuh are releasing a tote bag created in collaboration with their charity partner, Shape Arts.
20,000 bags have been produced and are available online and in-store now.

In celebration of the Tokyo 2020 Paralympic Games, Schuh has released a tote bag created in collaboration with its charity partner, Shape Arts.

Designed by artists the Kirkwood Brothers, each bag sold will help to raise money to support the British Paralympic Association (BPA) and Shape Arts.

The brothers Jonny and Jordan’s work centres around neurodiversity and mental health in a bid to dispel stereotypes.

20,000 bags have been produced and are now available online and in-store, with 100 per cent of the proceeds shared between the BPA and Shape Arts.

With the postponement of the Paralympics last year due to Covid-19, Schuh said it recognised an opportunity to lend its support and create the limited edition tote bag to generate a meaningful donation to both charities.

Having worked alongside the Brothers before, Schuh commissioned the pair to create a piece of art that signifies the importance of the games and give the schuh community the opportunity to celebrate and support the British Paralympic Association.

“The design is intended to capture everything about the games,” the Kirkwood brothers said.

“It’s based on old Japanese woodcuts as this year games will be based in Tokyo, with the colours coming from there too.”

Shape Arts is a disability-led arts organisation that works to improve access to culture for disabled people by providing opportunities for disabled artists, training cultural institutions to be more open to disabled people, and through running participatory arts and development programs.

Schuh first partnered with Shape Arts in August 2020, working with them as Schuh’s Disability Equality purpose partner to continuously drive awareness on the charity’s range of talent and their work with the disabled community through schuh’s platform.

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