Deichmann has teamed up with children’s charity Barnardo’s to launch its “Best Foot Forward” charity campaign.
The campaign will see the footwear retailer donate school shoes and vouchers for vulnerable families at Barnardo’s children’s centre across the UK.
The campaign was launched in May this year to raise awareness for the children’s charity.
Last year, 100,700 people were supported by Barnardo’s Children’s Centres and Family Hubs.
Deichmann said food and energy costs have affected many parents who are struggling to buy a new pair of school shoes. The campaign is set to help families start the new term with “a spring in their step”, particularly after a challenging year for many.
More than 40 families are joined Deichmann and Barnardo’s at The Freeman Family Centre in North London, to receive school shoes for their children to start the new term.
In addition, Deichmann has provided 1000 vouchers to vulnerable families directly through Barnardo’s children services across the country. Parents are able to redeem these vouchers in-store until the end of September.
As headline sponsor for the charity’s annual Big Toddle sponsored walk earlier in the summer, Deichmann helped to raise £127,693, with an additional £50,000 donated by the shoe retailer to Barnardo’s.
“Since launching in May, our partnership with Barnardo’s for Deichmann’s 20th anniversary has been a great success, and are delighted to have been able to provide support for families most in need throughout the UK,” Deichmann UK chairman, Samuel Deichmann said.
“We hope we have put a smile on their faces ahead of the new school year starting.”