Retail Gazette Loves: Cath Kidston supporting The Prince’s Trust

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Cath Kidston releases a new Shopper bag where a 20% donation from each bag will go towards supporting The Prince’s Trust Women Supporting Women Initiative.
Cath Kidston's ‘The Shopper’ has launched, in 8 new limited-edition prints to raise funds for The Prince’s Trust.

Cath Kidston has released a new shopper bag featuring a collection of limited-edition, hand-drawn prints designed especially to raise funds for The Prince’s Trust.

A 20 per cent donation from each bag will go towards supporting The Prince’s Trust’s Women Supporting Women Initiative which aims to change the lives of 10,000 young women within five years.


“The Shopper” is a new range of reusable carrier bags with a twist, made from the recyclable material Tyveka, making them tough, light and water-resistant.

The Women Supporting Women initiative vision is that every young person should have the chance of success, the chance to transform their lives by developing the confidence and skills they need to live life.


The prints have taken inspiration from Cath Kidston’s branding and include a mix of heritage paper bag stripes, houndstooth checks, chintz-inspired florals and a pop print inspired by Jimi Hendrix’s wardrobe.


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