Pret steps into fashion with designer scarf collection

Pret launches designer scarves collection
Pret launches designer scarves collection
// Pret has launched three scarves in collaboration with high-end designers Richard Quinn, Daniel W. Fletcher and Ashish, inspired by its new salad bowl range.
// The tie-up comes after Greggs’  launched a sell-out range with Primark earlier this year

Hot on the heels of Greggs’ collaboration with Primark, sandwich chain Pret has launched a collection of scarves with fashion designers inspired by its new salad range.

Pret is selling the three scarves created by high-end designers Richard Quinn, Daniel W. Fletcher and Ashish. 

The marketing stunt was launched on Instagram this morning with the tag line ‘get well-dressed this season’.

 

View this post on Instagram

 

A post shared by Pret A Manger (@pret)

The scarves, inspired by the sandwich chain’s new tamari and ginger aubergine, pesto pasta, and miso chicken and greens salad bowls, are being sold via Pret’s Instagram page.


READ MORE: Pret a Manger hikes price of coffee subscription service


The proceeds will go to the Pret Foundation, a charity that helps to alleviate poverty, hunger and homelessness.

Earlier this year, Greggs launched an 11-piece clothing range with fashion giant Primark. 

The collection launched in 60 stores and was a sell out with shoppers snapping up items such as Greggs-branded hoodies, sliders and underpants.

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