// Pret has launched three scarves in collaboration with high-end designers Richard Quinn, Daniel W. Fletcher and Ashish, inspired by its new salad bowl range.
// The tie-up comes after Greggs’ launched a sell-out range with Primark earlier this year
Hot on the heels of Greggs’ collaboration with Primark, sandwich chain Pret has launched a collection of scarves with fashion designers inspired by its new salad range.
Pret is selling the three scarves created by high-end designers Richard Quinn, Daniel W. Fletcher and Ashish.
The marketing stunt was launched on Instagram this morning with the tag line ‘get well-dressed this season’.
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The scarves, inspired by the sandwich chain’s new tamari and ginger aubergine, pesto pasta, and miso chicken and greens salad bowls, are being sold via Pret’s Instagram page.
The proceeds will go to the Pret Foundation, a charity that helps to alleviate poverty, hunger and homelessness.
The collection launched in 60 stores and was a sell out with shoppers snapping up items such as Greggs-branded hoodies, sliders and underpants.