// Pret a Manger has raised the price of its coffee subscription service
// The VAT hike will add £2 to the cost of the subscription and £1.50 will go towards extra staff pay
Pret a Manger is increasing the price of its coffee subscription service by 25% as labour costs continue to rise.
The coffee chain said the monthly cost – which covers five drinks a day – would increase from £20 to £25 from Friday.
This will apply to new subscribers straight away while those already on the subscription will see costs increase from March 16.
The VAT hike will add £2 to the cost of the subscription while £1.50 would go towards extra staff pay and a further £1.50 will cover inflation.
In an email, customers were told that the firm still believed that the “subscription continues to offer great value” to coffee lovers.
Pret uses Arabica coffee beans, and the price Pret pays for these has risen by 40% from 2020 levels, while the cost of milk has also gone up, it said.