// Pret A Manger faces complaints over drinks subscription service
// The £20 a month deal offers unlimited hot and cold drinks
// Customers complained that not all promised drinks are available
Pret A Manger has faced criticism over its drinks subscription after customers said the service does not include all promised beverages.
The £20 a month deal offers unlimited hot and cold drinks from the coffee chain.
However, Pret has received 5,000 complaints about the offer, with many drinks unavailable.
Pret a Manger launched the subscription in September 2020 after sales dropped due to Covid-19 lockdowns.
The café said it was “really pleased” with the response to the subscription offer.
“It’s been incredibly popular with Pret customers. We continue to work with shop teams to ensure they have what they need to keep team members and customers happy,” the company said.
However, customers have taken their complaints to the UK’s Advertising Standards Authority (ASA).
The regulator told Pret that it should “consider reviewing the ads for their subscription service”.
The ASA said it informed Pret “that their ads should not state or imply that the service was available in all store locations, or that it covers their entire range of products if that wasn’t the case”.
Pret said: “We have spoken with the ASA to ensure all Pret marketing for the coffee subscription is in accordance with their latest guidance.”