First look: All 11 items from the Greggs and Primark range, including £16 trainers and £7 boxers

In Pictures: All 11 items from the Greggs and Primark range, including £16 trainers and £7 boxers
This is the first time the two high-street businesses have collaborated.
// Greggs and Primark have unveiled their 11-piece fashion collaboration
// The range includes slides, underwear and a matching tracksuit set

Last week, Primark revealed it was teaming up with Greggs to create a clothing range in homage to the pasty specialist, with prices ranging from £7 to £16.

The highly anticipated 11-piece clothing range will go on sale across 60 Primark stores on Saturday with the pair also opening up a pop-up boutique on Dean Street in London’s Soho ahead of the collection’s launch.

The exclusive boutique is by appointment only with only 300 slots available on the 17 and 18 February and Greggs and Primark shared all the booking details on their Instagram and Facebook pages last week for those lucky enough to gain entry.

Take a look at the full collection below and see if there’s anything you’ll be rushing to buy this weekend.


“Our icon equivalent to the Greggs Sausage Roll, the classic crew jumper – with a tasty twist.” – Primark said on Twitter.


Yes, Greggs and Primark sliders.

You can’t have sliders without socks.


The retailer called this hoodie perfect for a Primark or pasty tripImage

And what would the collection be without a matching tracksuit set?!


These sporty Greggs trainers will have you ‘running’ to your nearest Primark store.

This Greggs and Primark T-shirt features a small Greggs logo on the front and stretched vertical logo design on the back.

This black crewneck T-shirt features the nation’s most famous plant-based pastry – the Greggs Vegan Sausage Roll. Image

No words on the underwear…

What are your opinions on this collaboration, will you be rushing to a Primark near you to buy something?

Click here to sign up to Retail Gazette‘s free daily email newsletter


  1. It’s a strange one … having seen Aldi & Lidl do it with foot wear and underwear, there is a small demand for it in the ‘ gifting ‘ range that’s about it .. you don’t see primark / Tesco etc putting their name on clothes and the likes of next put a logo on selected wears but that’s about it …

    • This range sold out in under an hour with queues starting well before the store opened. Seems like Primark have their finger on the fashion pulse!

  2. Probably not so strange when the key market demographics of both businesses are looked at. YouGov BrandIndex shows a clear preponderance for a significant percentage of customers of each business to shop at the other. What will be interesting is to see whether other fashion brands also look to undertake an analysis of their customer data in deciding who to partner with.


Please enter your comment!
Please enter your name here