Cath Kidston put up for sale two years after administration

Cath Kidston
// Cath Kidston owner puts brand up for sale two years after administration
// Baring Private Equity Asia has asked PwC to find a new owner

Cath Kidston’s owner has put the iconic English brand up for sale as it drafts in PwC to find a buyer.

Baring Private Equity Asia has hired PwC to find a new owner after taking the retailer through a pre-pack insolvency process in 2020, Sky News reported.

The for sale sign has been hoisted just two years after Cath Kidston collapsed into administration.

Baring Private Equity Asia took total control of the retailer back in 2016 and struck a pre-pack insolvency deal in 2020, which led to the closure of its stores.


READ MORE: Big Interview: Holly Marler, Creative Director, Cath Kidston


The retailer emerged from the pre-pack as a wholesale-led brand, although it does sell online and through its flagship store on London’s Piccadilly.

It also retained a handful of stores in Saudi Arabia.

PwC had been in talks with prospective buyers for a number of weeks, although their identities were unclear on Friday.

Cath Kidston has been run for the last four years by chief executive Melinda Paraie, who joined from luxury goods brand Coach in 2018.

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