The Entertainer customers have got into the Christmas spirt by generating a whopping 22,000 toy donations for The Big Toy Appeal in partnership with the Salvation Army.
Following a difficult year for many families due to Covid-19 and the financial impacts of the pandemic, The Entertainer asked customers shopping online and in store (where open), to donate an additional toy to a family in need this Christmas to enable all children to experience the wonder of opening a gift from Santa Claus.
Perhaps acknowledging just how difficult a year 2020 has been and the increased sense of community spirit and support for others – The Toy Appeal online donation was The Entertainer’s best-selling line on Black Friday.
The retailer said toys would now be delivered to The Salvation Army and distributed to families across the UK in time to place them under the Christmas tree.
“We are delighted with the amount of donations we have received for this year’s Big Toy Appeal and we are so grateful to our customers for their generosity,” The Entertainer executive chairman Gary Grant said.
“Following a challenging year, many families are experiencing overwhelming difficulties trying to give their children a toy to open on Christmas morning so we are delighted that we could team up with The Salvation Army again and provide some help and happiness for those families most in need.”