Retail Gazette Loves: Argos’ competition to win £300 worth of Lego toys

Argos launches a competition to win a special delivery of over £300 worth of LEGO Super Mario™ toys, teaming up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first ever LEGO Super Brick delivery van.
Jordan Banjo and Perri Kiely complete the first ever Lego Super Brick delivery.

Argos has launched a competition to win a special Super Brick delivery of over £300 worth of Lego Super Mario toys.

The retailer has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first ever Lego Super Brick delivery van to celebrate how more customers are turning to online shopping than ever before.

New research from Argos has found that that almost half of Brits are now doing the majority of their non-grocery shopping online, especially since the pandemic.

This trend has seen Argos home deliveries increase by 184 per cent in the past year.

Since the start of 2020, 53 per cent of those surveyed admit to getting overly excited on delivery day when they hear a knock at the door, looking forward to their delivery more than video calls with friends and family and clocking off work for the day.

Argos is giving customers across the UK the chance to win the full range of Lego Super Mario toys worth over £300, delivered in the unique Super Brick delivery van which took a team of 23 technicians, 190,000 bricks and 800 hours to build.

“We’re thrilled to have had a hand in bringing this incredible Super Brick van to life – it’s exactly the type of thing that used to live in our imaginations when we’d play with Lego growing up,” Perri and Jordan said.

“Even as adults, we’re still massive fans of Lego, and we can’t wait for children to be just as amazed as we were when this turns up on their doorstep.”

Argos head of toy buying Juliet Ward said: “With so much time spent inside over the past few months, we are really excited to be able to bring people an extra bit of joy along with their new products,”

“As our study has shown, people are choosing online shopping as their preferred experience more than ever before and toys have once again made into the top three most popular categories purchased online.”

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