// Build-A-Bear Workshop introduces a new shopping experience on its website that includes 3-D animation
// Customers can now have toys built in the virtual workshop shipped to their home.
Build-A-Bear Workshop has announced it is launching a new digital, interactive ecommerce experience that will bring its furry friends “to life” online.
Build-A-Bear Workshop president and chief executive Sharon Price John said: “The retail landscape has been shifting as consumers have increasingly moved to online shopping,”
“Our aim is to meet guests where and how they prefer to shop. Because we are a high-engagement brand, we wanted to develop an interactive, digital shopping option that not only delivered on our iconic in-store process but offered a dynamic experience to create your own furry friend.”
“E-commerce has traditionally been more transactional, but we believe Build-A-Bear is the perfect brand to break the mold by adding more fun and engagement to online shopping as we continue to execute our digital transformation strategy.”
Recently the retailer has been focusing more on the digital side of its business. hiring its first-ever VP of e-commerce, and promoting another executive to a senior digital technology role.