Build-A-Bear invests in ecommerce by launching Bear Builder 3D Workshop

Build-A-Bear Workshop introduces a new shopping experience on its website that includes 3-D animation
"The retail landscape has been shifting as consumers have increasingly moved to online shopping." : Build-A-Bear Workshop CEO.
// Build-A-Bear Workshop introduces a new shopping experience on its website that includes 3-D animation
// Customers can now have toys built in the virtual workshop shipped to their home.

Build-A-Bear Workshop has announced it is launching a new digital, interactive ecommerce experience that will bring its furry friends “to life” online.

The specialty toy retailer is launching the Bear Builder 3D Workshop, developed by Build-A-Bear in partnership with interactive shopping simulation provider Buzz 3D, hybrid multicloud computing platform Nutanix, data center and cloud services provider TierPoint, and amusement park experience designer PGAV.

The Bear Builder 3D Workshop is designed to interactively guide customers through the company’s bear-building experience, fom the engaging stuffing process to the famous heart ceremony.

Available online at buildabear.com, upon completion of this immersive 3D interface, the new customized furry friend will be delivered to the customer’s front door.

Build-A-Bear Workshop president and chief executive Sharon Price John said: “The retail landscape has been shifting as consumers have increasingly moved to online shopping,”

“Our aim is to meet guests where and how they prefer to shop. Because we are a high-engagement brand, we wanted to develop an interactive, digital shopping option that not only delivered on our iconic in-store process but offered a dynamic experience to create your own furry friend.”

“E-commerce has traditionally been more transactional, but we believe Build-A-Bear is the perfect brand to break the mold by adding more fun and engagement to online shopping as we continue to execute our digital transformation strategy.”

Recently the retailer has been focusing more on the digital side of its business. hiring its first-ever VP of e-commerce, and promoting another executive to a senior digital technology role.

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