// The Entertainer has launched its first store in Spain, located in the city of Valencia
// The store is a rebrand of Poly, which The Entertainer had acquired in 2018
British toy retailer The Entertainer has opened its first store in Spain, following a rebrand of its Poly store in Valencia.
It comes after The Entertainer acquired Spanish toy retailer Poly in 2018.
The move also kicks off the expansion of The Entertainer fascia in Spain, with plans to introduce more stores across the Spanish regions.
- The Entertainer to reopen with dedicated quiet hours
- The Entertainer acquires Spanish toy retailer Poly
In the meantime, the new Valencia store will adopt many of The Entertainer’s UK in-store customer experience initiatives such as demonstrations, character meet and greets, as well as social distancing guidelines.
“This is an extremely exciting moment for The Entertainer,” The Entertainer executive chairman Gary Grant said.
“We have been operating in Spain through our Poly stores since 2018 and heavily investing into the Spanish market but now is the perfect time for us to introduce The Entertainer to the people of Spain.
“We have spent 40 years perfecting our unique customer experience and we are excited to bring this full experience to Spain for families to enjoy.
“The Entertainer Valencia is a significant landmark for our operations in Spain and we’re excited to develop and grow The Entertainer further across the region over the coming months and years.”