Tesco threatened with boycott over Christmas ad

Tesco’s seemingly innocuous Christmas advert has sparked a backlash and a subsequent heated debate due to its depiction of non-Christian families celebrating Christmas.

Some took to Twitter calling for a boycott of the UK’s largest supermarket after its “Everyone’s Welcome” advert was released.

The advert shows various families celebrating Christmas in their own homes, and features characters wearing both the hijab, and a Sikh turban.

Responding to the criticism Tesco stated: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”



Click here to sign up to Retail Gazette‘s free daily email newsletter


  1. After seeing the add for the first time, I felt very offended that non Christian’s were portrayed as calibrating Christmas in this add, especially as Christianity is offensive to Muslims. Christmas is the main Christian celebration in the annual calender. The non Christians have only been included for deluded p.c. reasons. I thought it was just me, but when I found this page on the internet I was relieved to find I was not alone. Can you imagine the uproar there would be if we included a crucifix or some other Christian symbol in a celebration of Ramadan. One should think even Muslims are offended by Muslims being included in this Christian add. We must stop this deluded politically correct, or in this case, ‘incorrect’ thinking. This sick ideology offends people, which is the reason we must have control over political correct speak. If I were now a Muslim, my complaint would be treated very seriously, but because I’m not, It will fall on deaf ear’s.

    • Peter first of all if you’re going to defend English Christian values, learn to speak the language properly. Secondly the real “sick ideology” is the one that believes anyone who is not like you is here to try and take over your country and values.

      Non-christians have celebrated Christmas for ages, we are one of the most secular countries in the world. Why is no-one getting offended about the Sikh gentleman in the advert? Or the millions of non-theists who celebrate Christmas?

      Try and have a Merry Christmas, and stop getting offended at ridiculous things.

  2. the real question is . If it was an ad for Eid, would Tesco use Christian, wiccan to celebrate their festivity ? I doubt so. Christmas is based on Judeo-Christian values. Although, it is good to see everyone celebrating. It should not distract from the message that we are in fact celebrating the Birth of Jesus.
    Lefty Loony I would not criticize some one on their language skills. This is pueril and offensive. This person may have dyslexia or else. When insult are thrown, then, you have lost your argument if any were there.
    Having said that, today we merely celebrate cash and spending. So, I do call it Cashmass.


Please enter your comment!
Please enter your name here