H&M could be planning new online outlet store

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Reports have emerged that H&M may be planning to launch an online outlet platform which sells a variety of brands at discounted prices.

According to Breakit, a Swedish news platform, H&M has already signed on more than 60 brands for the new project dubbed P12.

Although H&M has declined to comment on the rumours, its is expected to be launched in April.

An unnamed source stated that the Swedish retail giant will purchase outgoing batches of clothes from other brands before selling them on its own platform.

It is also not the first time that H&M has tested this concept.

In 1998 it launched 20 Galne Gunnar stores which sold items which didn’t fit in with H&M’s usual roster, though this was shut down just two years later.

Breakit alleged to have visited the Mall of Scandinavia where the P12 project team is based and saw evidence of its development.

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