The UK’s oldest toy shop Hamleys has launched an exclusive new minifigure in partnership with Lego.
The already collectable Royal Guard figurine will be available in Hamleys stores across the UK.
Lego Big Ben Architecture makes a good mount for the Hamleys Royal Guard! #t2buscrazy #Lego #hamleys #legoarchitecture #legobigben #legoroyalguard #hamleysroyalguard #brickcentral #legophotography #legophotographer #minifigures #legominifig #bigben pic.twitter.com/iunqvIYGWX
— Chris (@t2buscrazy) January 2, 2018
To celebrate the figure’s launch, the heritage toy retailer will document the Royal Guard’s journey through all of its key locations in the UK, including Cardiff, Glasgow, Manchester and London’s Regent Street across its social media channels.
Fans of both Lego and Hamleys have been encouraged to document and post the journey of their minfigures.
Managed to get me & my dad the @HamleysToys @LEGO_Group Royal Guard! Can’t believe how fast they are selling, look how cute they are! 💂🏻♀️😀 #Lego #Hamleys #RoyalGuard #RegentStreet #Exclusive #London pic.twitter.com/ASTWnEmVsB
— Reece Jordan Doonan, RN (@Lerounxi) December 17, 2017
“We’re thrilled to kick start 2018 with this exclusive partnership and continue Hamleys’ long-established relationship with Lego, a much-loved toy,” Hamley senior marketing manager Grant Yuill said.
“Playing host to the journey of a Royal Guard, synonymous with iconic Britain, is a true honour. We can’t wait to see what our Lego Royal Guard’s adventure across the UK brings.”