Oak Furniture Land appoints new chief operating officer

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Oak Furniture Land

Oak Furniture Land has announced the appointment of Alex Fisher as its new chief operating officer to pioneer the retailer’s ambitious growth plans.

With the hardwood furniture chain now opening a new store at a rate of one per month on average as well as a new digital presence in the US market, Fisher will be tasked with driving Oak Furniture Land’s growth in the next 12 months.

Fisher succeeds Terry King who has been promoted to chief executive, with immediate effect.

The news follows Ruth Harrison-Wood joining as chief marketing officer in November, who was drafted in to bolster the retailer’s senior management team.

Fisher was previously chief executive officer at Watchshop and served as a director of Aurum Group.

He has over 20 years of business experience, including stints at Tesco, Walmart, Morrison’s, Clarks and Mothercare.

Fisher said his immediate priority will focus on how Oak Furniture Land can further increase its customer centric focus.

“Re-enforcing the distinctiveness of our already excellent brand and product offer needs to be at the forefront of our focus,” he said.

“A seamless experience across all of our customer touch points will ensure that we’re able to attract and retain both new and existing customers across all markets as we accelerate our global ambitions.”

Oak Furniture Land founder and executive chairman Jason Bannister said: “Alex brings a wealth of multi-channel and international experience which will prepare us for our next phase of rapid growth, and will particularly help strengthen our digital capabilities and overseas opportunities.”

Founded in 2009, Oak Furniture Land now has almost 100 stores around the UK.

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2 COMMENTS

  1. Fed up with your company .furniture ordered in December . Told in January in stock . Now told it’s sold to someone else . Delivery in another 3 weeks . Your company is a load off crap. Thanks les szary

  2. we ordered in store 3 pieces of furniture at a cost of £1500 , we even paid extra for a bespoke service, being told in store dont worry the deliverymen will get it in anywhere and anyroom for you for a cost of £49.99 … from ordering we have waited 4 weeks for delivery , today was meant to be the deliveryday . the drivers arrived and looked in our home and said “it wont fit” they had a template with them of the biggest bit or furniture and showed us and tried to see if there was a way they could fit it in , it didnt and wouldnt, so they rang oak furnitureland and let them know it was a failed delivery and we had pay fees based on whats happened , we explained to oak furnitureland that we wasnt told anything about possible cancellation fees etc and there were 100 % awful to us and said basically tough and we would be charged . we are disgusted with oakfurniture warehouse and thee store and call centre staff and will never offer from or recommend them to anybody ever, we will be shouting from the roof top how poor oak furnitureland are . No doubt we will see them on bbcs watchdog or similar if we dont contact them first to tell them of our awful ordeal , we have no bedroom furniture and our house is turned upside down and we have been maliciously charged fees we didnt agree too or was told about . . update : ive just had the misfortune to speak to a person called will at oak furniture warehouse who told me we would be charged £160.54p as a result of sending the items back because they wouldnt fit in our rooms . As in store we had signed a piece of paper and id had ample time to have read the terms and condtions that were given to us at the time of ordering and in a later email , i explained how we had signed whatever we was signing as we thought it had something todo with the card payment we had made for the furniture and for no other reason, and that nothing was explained in store and that the sales woman kellyann mullings in the sutton in ashfield branch , didnt explain anything to us, and didnt make us aware that was we was signing was in anyway binding or important and that we should read anything . we are truly appalled by how the sales staff and customer service staff and oak furnitureland as a company has treated us .

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