Amazon has announced that it will begin to sell Whole Foods goods through its Prime Now service in the US, offering one-hour delivery for thousands across country.
The service will be initially available in selected cities including Austin, Dallas, Cincinnati and Virginia Beach, with a view to rolling out the service later this year.
No plans have yet been announced to introduce the initiative in the UK, but as with many previous Amazon services, it is expected to cross the pond within the coming year.
Prime members will receive two-hour delivery on the Amazon-owned Whole Foods groceries for free, or can pay $7.99 (£5.76) for one-hour deliveries.
This follows an announcement last month that Amazon would be raising the cost of Prime membership by $2, the first increase seen for four years.