Online fashion giant Asos has launched a new feature allowing users to see what clothes look like on different body types.
The feature was first exposed by a fan on Twitter last week, but the retailer has now confirmed it on their own account, announcing that it would soon be rolled out across its app.
Its roll out of such features is working for Asos, which retained its crown as the UK’s most visited clothing website, despite John Lewis making huge gains to come in at number two.
— eleanor (@ejhc13) March 16, 2018
I’m sooo happy bc they’re showing the clothes on a size 6/8, a size 10/12 and then asize 14/16 model (aka me) AMAZING IDEA @ASOS 💛💛💛
— SONNY ♡ (@iamsonnyturner) March 21, 2018
According to new data from SEMrush, the online fashion retailer bested some of the most prominent names in UK fashion to become the most visited in the six months to February 2018.
Close behind was John Lewis, which increased traffic volumes by 39 per cent over the same period, while Marks & Spencer rose eight per cent to come in at third place.
Debenhams and Zara were also notable climbers, rising 25.3 per cent and 42.6 per cent to come in at fifth and eight positions respectively.
Further down the list, Urban Outfitters also rose 32.6 per cent, breaking into the top ten for the first time.