Amazon Prime Day gets off to a rocky start

Amazon Prime Day

Amazon’s website crashed for many US-based shoppers shortly after the launch of annual Prime Day sales event yesterday.

Periodic outages on desktop and mobile platforms on Monday afternoon, right after the 36-hour sale started, meant many shoppers were met with photos of cute dogs, the company’s standard error page.

Some of Amazon’s UK shoppers as well as across Europe, Africa, South America, Russia, Asia and Australia were also reportedly impacted.

As a result of the glitches, many customers took to social media to complain.

“Some customers are having difficulty shopping, and we’re working to resolve this issue quickly,” Amazon said in a statement.

The online retail giant highlighted that many shoppers are not experiencing any issues and the sales event has already broken records.

“In the first hour of Prime Day in the US, customers have ordered more items compared to the first hour last year,” Amazon stated.

Amazon’s Prime Day 2017 saw a 60 per cent boost in sales compared to a year prior, breaking both Black Friday and Cyber Monday records.

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