Amazon Prime Day is set to be bigger than ever this year, stretching to a record 36 hours and featuring over one million deals.
Starting at 12pm on July 16, the online retailer’s increasingly lucrative event will run until midnight on July 17, stretching six hours longer than last year.
Alongside an extended sales period, Amazon is also promising 40 per cent more spotlight deals in the UK this year, including a range of Prime Day Launches where brands will offer limited items and deals for UK Prime customers.
“Prime members will enjoy a day and a half of epic deals, with 36 hours to shop more than one million deals across the globe,” Amazon’s chief executive of worldwide consumer Jeff Wilke said.
“New for this year, members can shop exclusive Prime Day Launches and enjoy surprise entertainment events unboxed from giant Smile boxes in major cities.
“More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”
Numerous deals and campaigns have already been launched in anticipation of the event.
Amazon’s Prime Day 2017 saw a 60 per cent boost in sales compared to a year prior, breaking both Black Friday and Cyber Monday records.