Theo Paphitis-owned lingerie retailer Boux Avenue has announced the launch of its first activewear range, Boux Active.
On sale from this morning, Boux Active mixes lifestyle and fashion-forward exercise apparel with the rising trend for loungewear.
According to the retailer, practical styles have been designed to be appropriate for both “Pilates and lattes” and available in three ranges: leaf, marble and floral print.
“At Boux Avenue we are very excited to launch our new activewear range, which has perfect synergy with the rest of our Boux collection,” buying director Debby Duckett said.
The news comes after Joules, H&M and BoohooMAN all launched their own activewear ranges in time for new year’s resolutions in January, as the athleisure trend continues to gain popularity with customers and retailers.