Joules, H&M and BoohooMAN launch activewear ranges as craze continues


Three major brands have launched new activewear ranges as the athleisure trend continues to grow for customers and retailers alike.

BoohooMAN has launched its first active menswear range online, offering a 54-piece collection including hoodies, tracksuits, shorts, t-shirt and bottoms.

“Continuing the momentum of the brand’s growth and successful category expansion, BoohooMAN is excited to be launching a true activewear collection in time for January,” communications officer Jay Hassan said.

“We wanted to offer our customer a range of affordable activewear and gym attire that consists of great quality and stylish options.”

Joules has also released its first activewear range, featuring seven womenswear items which include ventilating mesh panels, stretch fabric and moisture wicking.

“At Joules we are always thinking about new ways we can meet the lifestyle needs of our customers, and as a brand inspired by nature, the activewear collection felt like a natural extension,” Joules chief executive Colin Porter.

Elsewhere H&M has released a new women’s activewear range made from sustainable materials like recycled polyester and elastane as it continues it efforts to become 100 per cent circular.

H&M’s head product designer Pedra Smeds said: “By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection.

“And not just through the fabrics – we utilised a new knitting technique that creates seamless garments while using less yarn or fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward.”

In August a report issued by Globaldata predicted that activewear would be worth more than £2.5 billion in the UK by the end of 2017.

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