Debenhams is set to roll out Doddle click and collect points across its entire store network following a successful trial.
Under the new partnership customers will be able to collect and return parcels from any of Doddle’s 50 retail partners, including Asos and Missguided, across Debenhams’ entire 165-store estate.
This follows a trial period across 50 of Debenhams stores, which is understood to have seen 150,000 customers use the service, 30 per cent of which went on the make a purchase within the Debenhams store.
“This partnership is the ultimate win-win. It enables us to offer the convenience led UK omni-channel shopper an ever-greater number of high profile, convenient and trusted locations to collect and return parcels at and enables Debenhams to attract a high spending new demographic into its stores,” Doddle’s chief executive Tim Robinson said.
“The conversion of that footfall into such meaningful sales during the trial period demonstrates the crucial role click and collect services like ours can play during this critical time for the UK high street.”