Eve Sleep appoints James Sturrock as new CEO

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Eve Sleep CEO

Eve Sleep has announced the appointment of James Sturrock as its new chief executive, replacing co-founder and chief executive Jas Bagniewski, who resigned two months ago.

Sturrock, who was previously managing director of online gifts and card retailer Moonpig, will step into his new role at the online bedding retailer on September 10.

During his leadership at Moonpig, which he joined in 2014, Sturrock delivered four consecutive years of double-digit revenue and EBITDA growth, expanded the product offering, and led the successful rebranding of the business in 2017.

Prior to Moonpig, Sturrock was part of Direct Line Group and formerly Direct Line Insurance for more than seven years where he held a number of senior divisional and marketing roles across the company before becoming general manager of the commercial direct division within the Direct Line Group in 2012.

Following his appointment, Eve Sleep’s interim chief executive Abid Ismail will continue his role as chief financial officer of the online retailer.

Eve Sleep went on the hunt for a new chief executive after Bagniewski, stepped down with immediate effect when the retailer’s crashed 60 per cent amid a profit warning at the start of July.

Alongside Sturrock’s appointment, Nikki Crumpton has been appointed to Eve Sleep’s board as senior independent non-executive Director with immediate effect, replacing Peter Hepworth who has decided to step down from his role.

“Today’s appointments are a major coup for Eve and a strong endorsement of our business and its growth potential,” chairman Paul Pindar said.

“I am delighted that such a high calibre chief executive in James is joining the business.

“His proven experience in leading and developing online companies will be essential in driving eve forward to seize the substantial market opportunity ahead.

“In addition, Nikki’s wealth of marketing and advertising industry knowledge which she brings to the Board will be invaluable for our business where brand is absolutely key.”

Sturrock added: “I am excited to be joining the business at this point in its journey. Eve is a brand-leader with an outstanding product range, operating within an exciting and developing market place with a real opportunity ahead.

“I look forward to building on the strong foundations in place and taking the business on to achieve its potential.”

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