270 roles at John Lewis have been slashed on the same day it unveiled its new rebranding emphasising the company’s partnership business model and culture.
The roles are understood to be spread across 50 department stores in its IT, finance and store security departments.
“We are currently speaking to a small group of branch partners about proposals within our back-of-house operations to ensure a more efficient way of working and modernise our processes so that our business is set up for the future,” the retailer stated.
“As part of these proposals, we are also creating a number of new roles and providing better access to training and development. We will be doing everything we can to support those partners impacted by actively helping them to look for other roles across the Partnership.”
The news came on the same day as its landmark rebranding, which saw it change both its fascia’s names to “John Lewis & Partners” and “Waitrose & Partners”.
Its new branding was also unveiled on John Lewis’ and Waitrose’s respective websites, carrier bags, uniforms, trolleys, marketing activity, internal shop signs and selected lorries and vans.
The rebrand launch is being supported by the first ever joint John Lewis & Partners and Waitrose & Partners national marketing campaign – the single biggest ever campaign for both brands outside of Christmas – and includes a new TV and cinema advert.