Lacoste has appointed former Joseph creative director Louise Trotter to take on the same role, making her the first woman in its 85-year history to hold the position.
Trotter served nine-years at fashion brand Joseph before quitting earlier this year as the brand continued to decline in popularity.
She will now lead the creative direction at the French fashion giant and is due to reveal her first collection at Paris Fashion Week in Autumn next year.
“I am delighted to join this French brand with such a unique heritage,” Trotter said.
“For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.”
Lacoste Group president Thierry Guibert added: “We are very happy to welcome Louise. Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections.”