Marks & Spencer has launched a new ‘Mobile, Pay, Go’ service, enabling customers to pick up lunch in under 40 seconds.
The upmarket retailer has unveiled plans to roll out its new scan and pay service in six stores by Christmas, following two successful pilot schemes in Edgware Road and Waterside.
The service will now be extended to West Hampstead, Bankside, Canary Wharf and Stratford Westfield in the coming weeks.
M&S said that since the rollout in Waterside, more than 20 per cent of all sales in the store are now made on smartphones, with 170 items being purchased through the app every hour.
With the new scheme, customers simply open up the M&S app when in store, scan their chosen products and pay for them using Apple Pay or via their M&S.com account.
“Our customers – especially those who come to us for lunch – are so busy, any tech that can speed up the shopping experience is a massive benefit to them,” explained M&S director of retail, operations and property Sacha Berendji.
“Crucially, it also means our brilliant colleagues are freed up to offer great service in other parts of the store, helping to improve the overall experience in the lunchtime rush.”
“‘Mobile, Pay, Go’ allows customers to complete payments on their phones, without the need to visit a till,” Berendji added.
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