// Fourth quarter sales increases 170% to to £9.4m
// Boxing Day boosted online matterss retailer’s sales
// 246% Y-o-Y growth in full-year turnover
Emma Mattress has reported a sales increase of £9.4 million between October 1 and December 31 – an increase of 170 per cent year-on-year.
The online mattress retailer’s sales were boosted by its Boxing Day promotions, which saw one mattress being sold every two minutes during the 12-day period and generating £4.4 million.
Meanwhile, Emma Mattress’ UK revenues remained strong throughout the year, ending with a 246 per cent growth in turnover year-on-year.
“Emma’s positive results are testament to our profitable and sustainable business model, which focuses on product quality, investment in R&D and efficiency when it comes to marketing spend,” co-founder Benjamin Quiroga-Rivera said.
He added, “We have already seen the warning signs for those bed-in-a-box brands who do not operate a profitable and sustainable business model.
“For those competitors who continue not to heed these warning signs or are simply unable to turn their business model into a profitable format, we expect to see consolidation or dropouts within the bed-in-a-box market in 2019.”