Musclefood taps former Shop Direct & Missguided CEO

// Musclefood hires Gareth Jones as CEO
// Jones was previously CEO at Shop Direct & Missguided

Health food online retailer Musclefood has named Gareth Jones as its new chief executive officer.

Jones previously worked as deputy chief executive for Shop Direct as well as online chief executive for Missguided, and will start his new role once Musclefood founder Darren Beale begins his part-time non-executive role.

“We are very fortunate to have found someone of Gareth Jones’s calibre,” Beale said.

“Gareth brings experience in developing a scalable technology platform at, something our business will benefit from greatly as we continue to deliver our vision to make healthy living accessible to everyone.

“As we start to scale our team, infrastructure, production and technology, Gareth’s experience and expertise in this area will be invaluable.”

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