// Nisa signs new supply deal with Dobbies
// Nisa to supply groceries to 35 Dobbies stores
// Forms part of Dobbies’ plans to establish its foodhall concept
Nisa has signed a new deal with Dobbies to supply groceries to 35 of the latter’s gardening centres.
The partnership will enable Dobbies to use Nisa’s expertise in various fields and help establish its foodhall concept as a one-stop shopping destination.
The supplied products from Nisa, both a convenience grocery retailer and a wholesaler, will include ambient, fresh, chilled and frozen products.
“We’re delighted to partner with Dobbies and look forward to helping them on a journey to establish their foodhall as a one stop shopping destination, and unlocking the full sales potential of these sites,” Nisa retail sales director Steve Leach said.
Dobbies head of food Archie Stewart said: “Customers are increasingly shopping for less, more often and so we have created a foodhall offer that caters to this top up shop mission, whilst also maintaining Dobbies uniqueness.
“The Nisa product range has provided Dobbies with a credible breadth of range, while other well-loved brand collaborations such as Booths and Luca’s Ice Cream, and a continued commitment to local suppliers, have helped to differentiate our foodhalls and enhance the shopping experience.”
It’s not the first food supply partnership that Dobbies has pursued.
In December, upmarket grocer Booths partnered with the gardening retailer to supply a range of more than 50 own-brand products, such as its ready meals, pasta, desserts and delicatessen ranges.