Booths has partnered with Dobbies to supply a range of more than 50 Booths own-brand products at the latter’s garden centres.
The upmarket grocer will supply Dobbies with Booths Brand products such as its ready meals, pasta, desserts and delicatessen ranges.
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Three Dobbies garden centres in Scotland are already stock Booths Brand ranges.
The new partnership comes after Booths’ recent efforts to double its own-label range across its stores as part of a key business strategy.
“Booths had previously been a Northern secret, but now a range of delicious products are available in three Dobbies garden centres in Scotland, meaning we can delight even more customers with our great quality Booths food and drink,” Booths head of own-brand Abby Talbot said.
“The partnership with Dobbies is part of our business-to-business strategy to cultivate new markets, expand and develop our Booths brand range and enable more customers to discover what makes Booths so special.”
Dobbies head of food Archie Stewart said: ‘‘Food is a key part of our offering at Dobbies and is becoming more important as consumers are looking for a convenient and quality food offer as they leave our stores.
“Our customers care about what they’re eating – where it comes from and of course how good it is.
“That’s why we’re teaming up with food experts and are thrilled to announce our partnership with Booths.”
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