// Claire’s and Asda launch new in-store partnership
// Claire’s said the move into the supermarket’s stores was a “natural fit”
Asda will be stocking Claire’s products in over 500 supermarkets across the UK as part of an “ongoing successful consumer products partnership”, Retail Week reveals.
The announcement follows a successful “test-and-learn” trial that launched back in October 2020 and saw the high street accessories retailer‘s products stocked in 10 Asda stores across the UK.
The supermarket will stock a range of Claire’s products including hair, cosmetics and fashion accessories, as well as seasonal pieces for back-to-school and Christmas periods.
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Claire’s called the move into Asda stores was a “natural fit” and said the partnership allows shoppers to purchase a wide range of Claire’s accessories at a great value to “complement the styles available in Asda”.
Chief executive Ryan Vero said the partnership brings the business “within reach of even more customers in even more locations where they live and shop”.
Claire’s president of Europe Richard Flint told the title: “We are delighted to have built a strong partnership with Asda to serve consumers all over the UK.
“Feedback from our consumers has been overwhelmingly positive as we have opened more locations and expanded ranges, and we are excited to see this continue.”
Asda senior director for retail planning and proposition for George at Asda Alison Grainger added: “We understand that our customers are busy and want to save time as well as money.
“Working with partners like Claire’s gives us the opportunity to offer our customers access to great brands and products they love as part of their regular grocery shop.
“By joining forces with exciting and beloved brands like Claire’s, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location.”
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