Replay profits up 21% amid international growth plans

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Replay
// Replay owner Fashion Box said profits increased by 21% to £18.6m
// Revenues hit £203.1m
// International expansion is a key focus for the Italian fashion retailer

Replay parent company Fashion Box has reported a 21 per cent uptick in profits to €21.7 million (£18.6 million) for the year to December 31.

For the full year, revenues hit €237.9 million (£203.1 million) amid international growth plans.

The company said its main focus for the year is international expansion.

Exports now make up for 85 per cent of total sales for the denim retailer.

Last year, Replay expanded to South America by opening five stores in Brazil and two in Columbia.

Five more stores are set to open in Colombia within the next three years.

Moreover, Fashion Box began a partnership with Reliance Brands last year to expand Replay in India, with two flagship stores due to open this year in Mumbai and New Delhi.

“The positive results of 2018 are the reward of a long-term strategy based on the constant attention paid to the quality of our products and our ability to generate a steady stream of innovative projects,” Fashion Box chief executive Matteo Sinigaglia said.

“This goes hand in hand with an effective distribution strategy, implemented directly and through carefully selected partners.”

“We will be aiming especially on the development of new markets, together with the strengthening of the existing ones in order to continue an organic and healthy growth.”

Replay trades from four standalone stores across the UK, as well as direct to consumers via its website.

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