// Formerly Thomas Pink, the shirtmaker and retailer has completed re-brand to Pink Shirtmaker.
// Rebrand started in November last year and changes have been done quietly since
// The Jermyn Street brand has whole re-work and change of direction
Formerly Thomas Pink, the Jermyn Street shirtmaker and retailer has quietly undergone a full re-brand and is now known as Pink Shirtmaker.
The rebrand started in November last year but the LVMH-owned retailer has now completed the process, and features a clean slate with its approach to business, shirtmaking and history.
The logo, stores, packaging, labelling, brand imagery and the name have all been overhauled to reflect the new direction for Pink Shirtmaker.
The retailer has also introduced women’s shirts to their collections.
In addition, when a shirt is bought from one of Pink Shirtmaker’s stores and taken home, there are no plastic bags, pins or clips.
Instead there is a cotton bag and gift bags holding up to five shirts are recyclable and designed to be reused.
Pink Shirtmaker will continue to be led by chief executive Christopher Zanardi-Landi and John Ray, who was appointed to the role of creative director in 2017 when it was then still known as Thomas Pink.
Part of the LVMH group, Thomas Pink is a modern British shirt maker with flagship stores in London’s Jermyn Street and Madison Avenue, New York.