// N Brown Group appoints Kenyatte Nelson as its first chief brand officer
// Nelson was Missguided’s former chief customer officer
N Brown Group has hired Kenyatte Nelson to be its first-ever chief brand officer.
Nelson, who will report directly to chief executive Steve Johnson, will be in charge of strengthening N Brown’s stable of fashion retail brands which include Simply Be, JD Williams and Jacamo.
He is due to begin his role with N Brown on June 3.
Nelson left his post as Missguided’s chief customer officer in November after eight months with the clicks-to-bricks fashion retailer.
Prior to that, he was group marketing director at Shop Direct for three years and also held various roles at Procter & Gamble for 13 years.
Johnson said: “I am delighted to be welcoming Kenyatte to N Brown and I look forward to working with him as we deliver our digital, retail-led, customer-centric strategy.”
Nelson joins N Brown as it undergoes a major restructure, which includes store closures to become an online-only retailer.
Earlier this month, the retail company posted a full-year pre-tax loss of £57.5 million compared to a profit before tax of £16.2 million last financial year.
Total revenue slipped 0.8 per cent to £914.4 million, with product revenue down 5.6 per cent to £615.8 million.
N Brown said digital sales now account for 80 per cent of its product revenue.