// Poundland has released 300g bags of popcorn for £1 to challenge overpriced cinema popcorn
// Cinema popcorn on average sells for £5
Poundland has released 300g bags of popcorn for just £1 and issued a rallying call against UK and international cinema chain profiteering.
The discount chain is exploiting cinemas for their overpriced sales of popcorn.
Poundland said that the average price of a movie for a family of four is £34 and the number of cinemas trips a year for a British family averages around six, meaning a yearly spend of £203.28.
The retailer’s new popcorn product has been launched to offer the equivalent amount of popcorn that cinemas sell – for just £1 – whereas cinema popcorn on average sells for £5.
“We love going to the cinema, but it’s time to end the big price tag at the big screen. Our supersized popcorn bags are just the ticket to keep the cost of movie night down,” Poundland Trading Director, Tim Bettley said.