Poundland’s new £1 popcorn challenges overpriced cinemas

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Poundland popcorn
// Poundland has released 300g bags of popcorn for £1 to challenge overpriced cinema popcorn
// Cinema popcorn on average sells for £5

Poundland has released 300g bags of popcorn for just £1 and issued a rallying call against UK and international cinema chain profiteering.

The discount chain is exploiting cinemas for their overpriced sales of popcorn.

Poundland said that the average price of a movie for a family of four is £34 and the number of cinemas trips a year for a British family averages around six, meaning a yearly spend of £203.28.

The retailer’s new popcorn product has been launched to offer the equivalent amount of popcorn that cinemas sell – for just £1 – whereas cinema popcorn on average sells for £5.

“We love going to the cinema, but it’s time to end the big price tag at the big screen. Our supersized popcorn bags are just the ticket to keep the cost of movie night down,” Poundland Trading Director, Tim Bettley said.

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5 COMMENTS

  1. I think you may have missed a decimal point here:
    “Poundland said that the average price of a movie for a family of four is £343 and the number of cinemas trips a year for a British family averages around six, meaning a yearly spend of £203.28”

  2. Hi Mike, also your figures don’t add up. In 2012, average annual spending was 17.40 British pounds per head population. Average annual spending rose to 19.31 British pounds per head population in 2017. Let’s say by miracle it has increased to £34 per person, times six makes it £204 per person in average. And average price of a movie for a family of four: £136. However, it’s still unclear for me where the £34 etc coming from – I would take all these figures with a pinch of salt, if taken in a bag of popcorn: £1 from Poundland or £5 with lots of nice smell in the cinema.

  3. Popcorn and other confectionery sales in the cinema effectively subsidise the cost of cinema tickets, so less popcorn sales will equate to higher ticket prices.
    Same with airlines – high priced food and baggage charges subsidise the headline ticket prices.

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