WHSmith expands Asian franchise partnership to Singapore

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WHSmith KPG
// WHSmith has widened its Asian franchise partnership with King Power Group to include Singapore
// The partnership deal only covered Hong Kong until now
// WHSmith stores within Singapore airport will be managed by the retailer

WHSmith has expanded its Asian franchise partnership with Thai travel retail business King Power Group (KPG) to include Singapore.

Until now, the franchise partnership deal with KPG only covered Hong Kong.

The new partnership means the British books stationery retailer will analyse potential opportunities for new stores in train stations, ferry terminals, as well as commercial centres. 

Meanwhile, WHSmith stores within Singapore airport will be managed by the retailer.

“We are pleased to have extended our partnership with King Power Group, which will assist us in growing the presence of WHSmith across Singapore,” WHSmith international managing director Phil McNally said.

“We continue to be ambitious about expanding the WH Smith brand in Asia and, today, we are active and strongly growing in six countries in the region – in Singapore, Malaysia, Indonesia, Philippines, India and China.”

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