// H&M tops the sustainable cotton sourcing ranking
// H&M sources over 75% of its cotton as Better Cotton
// Gap, Adidas & Nike were also among the global brands leading sustainable cotton sourcing
H&M has topped the sustainable cotton sourcing ranking, as it sources over 75 per cent of its cotton as Better Cotton, a cotton produced by licensed BCI farmers.
Other retailers including Gap, Adidas and Nike were also among the global brands leading sustainable cotton sourcing, the Better Cotton Initiative (BCI) revealed.
Fat Face and Decathlon also had 75 per cent Better Cotton, but at lower volume rates.
BCI’s retailer and brand members have sourced over one million metric tonnes of Better Cotton in 2018, which is an increase of 45 per cent compared with the previous year.
BCI is a worldwide organisation which produces cotton by licensed farmers in line with initiatives that promote practices including care and health of the soil, minimising the use of harmful crop protection practices and water stewardship.