// Asda moves entire own-brand fresh ready meal range into fully recyclable packaging
// Fresh ready meal lines will move to Faerch trays, made from natural CPET – easily recyclable plastic
Asda is set to move its entire own-brand fresh ready meal range into fully recyclable packaging in what is its latest move towards sustainability.
The initiative is in line with its ongoing commitment to “use less and recycle more”.
The new range will launch nationwide on November 3, where 97 of the grocer’s fresh ready meal lines will move to the new Faerch trays, made from natural CPET – a form of detectable and easily-recyclable plastic.
The move will transform 775 tonnes of plastic and 45 million ready meal trays from non-recyclable to recyclable material.
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“Over 130 million of our ready meals are purchased each year by our customers, so this change to packaging means customers don’t have to prioritise plastic reduction over grocery decision making, ensuring they can continue purchasing quality products at great prices, but with the added value of recycle-ready packaging,” Asda vice president of own-brand strategy Paul Gillow said.
Last week, Asda announced that its range of Aberdeen Angus steaks would no longer be sold in black plastic trays, and instead be sold in fully recyclable cardboard trays.
The Big 4 grocer said the removal of over two million black plastic trays across its entire Aberdeen Angus steak range will see over 50 tonnes of plastic saved annually.
It also said the price of the steaks will remain unchanged and the changes will be rolled out in stores and online.