Waitrose Food & Drink Report reveals 61% shop online

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Waitrose food report Rob Collins
The report found that half of visits to Waitrose.com are via a mobile device
// Waitrose posts 9% increase in online shopping in its Food & Drink Report 2019-20
// 61% of Brits are doing at least some grocery shopping online

Waitrose has reported an increase in its online sales, with one in eight Brits shopping online at least once a week, according to its Food and Drink Report 2019-20.

The grocer also reported that 61 per cent of Brits are doing at least some grocery shopping online.

The report found that half of visits to Waitrose.com are via a mobile device, up nine per cent on last year.


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Waitrose managing director Rob Collins said the findings show that Brits are moving away from materialism and more towards “a rise in compassion and simplicity in British lifestyles”, with 38 per cent saying they’ve “become less materialistic over the last decade”.

“It seems that, as the world beyond our front doors becomes increasingly complicated, people are doubling down on the things that really matter. Households are decluttering to focus on the values – and people – that mean the most to them,” he said.

Meanwhile, as consumers aim to cut down on waste, the report found that nine per cent of Waitrose shoppers bring in their own refillable containers to the supermarket for loose produce or deli items.

The report consists of findings gathered from 2000 people of all ages.

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