LK Bennett digital director Graham Broomfield departs

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LK Bennett digital director Graham Broomfield departs
Before joining LK Bennett in August last year, Graham Broomfield held ecommerce director roles with the likes of Crew Clothing, Olivia Burton and East.
// LK Bennett digital director Graham Broomfield exits, according to Drapers
// He first joined the retailer in August 2018
// LK Bennett was bought out of administration in April by its Chinese franchise operator

The digital director at LK Bennett has resigned from his position, nearly 18 months after he started in the role.

According to Drapers, Graham Broomfield is poised to leave today.

Before joining LK Bennett in August last year, he held ecommerce director roles with the likes of Crew Clothing, Olivia Burton and East.


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It’s also not Broomfield’s first time with LK Bennett, having previously been its ecommerce director between 2015 and 2017.

His departure comes after Rebecca Feng, the UK boss of LK Bennett’s Chinese franchise partner, agreed to buy the womsnwear retailer after it fell into administration in March.

The deal saw LK Bennett being sold Byland UK Ltd, a newly-formed UK entity set up by Feng and Ying Ling Kam, and the appointment of chief executive Darren Topp – who assisted Feng in her bid.

While the Byland takeover saved 388 jobs, it also resulted in the closure of around 20 under-performing LK Bennett stores.

Employees working in those stores did not transfer over to Byland, resulting in around 100 redundancies.

The administration did not affect LK Bennett’s international stores.

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