// Timberland launches new tree planting initiative in Ghana
// Footwear specialist will plant 50m trees in next 5 years
VF-owned outerwear and footwear retailer Timberland has announced a partnership with Treedom to plant 26,000 in Ghana.
As part of the brand’s sustainability policies, Timberland has launched a new commitment to plant 50 million trees in the next 5 years, including 26,000 in Ghana in collaboration with Treedom.
The trees will be form part of The “Great Green Wall Project”, an 8,000km long forest project north of the Daka River, spanning the entire width of Africa.
Starting from the month of December, a Treedom tree will be donated to all consumers who will visit one of the adhering Timberland stores across Europe, who spend a minimum of EUR 150 or £150.
“Timberland believes that reforestation has the power to save our planet. Trees help to clean air by removing carbon and releasing oxygen into the air; cool the air through evaporation; prevent erosion and save water, and more. Over the next five years, Timberland will work with various tree planting partners to support multiple re-forestation initiatives around the world in support of a greener future. One key partners is Treedom, which offers its expertise in agroforestry systems to the project,” said a Timberland company statement.
The project is the latest initiative from the shoe specialist after it announced in October that it had partnered with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices.
During the pilot, Timberland will source traceable hides from regeneratively-grazed cattle in the US for select footwear and accessory collections set to release in autumn 2020.