Beyonce’s latest Ivy Park collection may have sold out in minutes but following the reveal of the line, many noticed it looked incredibly familiar.
Made in collaboration with Adidas, the new Ivy Park collection’s main colours were orange and burgundy – eerily similar to a Sainsbury’s uniform.
Beyoncé X Sainsburys pic.twitter.com/IaCbGWcIVk
— Caitlin Robinson (@Caitlin86682767) January 17, 2020
Swarms of fans took to twitter to roast the singer for the design similarities, with an onslaught of photo-shopped memes and one-liners.
Even the Sainsbury’s official Twitter account joined in on the viral joke by creating a meme from the campaign imagery.
The grocer even captioned the image “Repping since 1869” alongside the hashtag #Sainsbey.
Here are just a few of The Retail Gazette’s favourite responses.
“This is a staff announcement. Can Beyoncé report to aisle 24, a customer spilled lemonade” pic.twitter.com/i1rZBnxZuM
— MJ (@J_______mahm) January 18, 2020
i hate that whenever i see beyonce's new ivy park line all i can think about is her working a 12- 5 shift at sainsburys pic.twitter.com/bk5WKFsgjf
— EMILY (@TiredAnathema) January 18, 2020
still in disbelief that beyonce made a whole range of various sainsburys outfits
— eleasha (@_eleasha) January 16, 2020
Beyoncé on tills: To the left, to the left. Everything you scan in the bag to your left.
— Shuj (@S11UJ) January 18, 2020
— Little Blue Hut (@little_blue_hut) January 19, 2020
What if I go Sainsburys after the gym in Ivy Park and they ask me why am I late coming back to the shopfloor… pic.twitter.com/n0vr1SlG5R
— lockdownina (@MinaLioness) January 17, 2020