Friday Fun One: Ivy Park or Sainsburys uniform?

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Beyonce's latest Ivy Park collection may have sold out in minutes but following the reveal of the line many noticed it looked incredibly familiar. The collection made in collaboration with Adidas' main colours were orange and burgundy - eerily similar to a Sainsbury's uniform.
Can you tell the difference?

Beyonce’s latest Ivy Park collection may have sold out in minutes but following the reveal of the line, many noticed it looked incredibly familiar.

Made in collaboration with Adidas, the new Ivy Park collection’s main colours were orange and burgundy – eerily similar to a Sainsbury’s uniform.

Swarms of fans took to twitter to roast the singer for the design similarities, with an onslaught of photo-shopped memes and one-liners.

Even the Sainsbury’s official Twitter account joined in on the viral joke by creating a meme from the campaign imagery.

https://twitter.com/sainsburys/status/1218219933005422592?s=20

The grocer even captioned the image “Repping since 1869” alongside the hashtag #Sainsbey.

Here are just a few of The Retail Gazette’s favourite responses.

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