Icon Outlet bucks trend with footfall & spending growth over Christmas

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ICON Outlet at The O2 has revealed its like-for-likes sales jumped by 39% during the festive period from December 23 to January 5. In addition, Boxing Day set a new record sales day for the ICON outlet, bucking the national trend.
Stores in the Outlet saw strong like-for-like growth over Christmas with beauty up 71%, accessories up 52%,.
// Like-for-like sales grew by 39% during the Christmas period at the ICON Outlet
// Destination footfall at the outlet also increased by 34%

Icon Outlet at The O2 has seen like-for-like sales jump 39 per cent during the festive period from December 23 to January 5.

The 210,000sq ft urban outlet centre, developed by AEG and Crosstree Real Estate Partners, also benefited from a 34 per cent spike in footfall.

Across the period like-for-like growth spanned across stores, with beauty up 71 per cent, accessories up 52 per cent, footwear up 39 per cent and fashion increasing by 33 per cent.

In addition, Boxing Day set a new record sales day for the Icon outlet, bucking the national trend.


READ MORE: London Designer Outlet sees its best ever trading week during Christmas


Food and beverage sales in the Entertainment District at The O2 also increased by 33 per cent across the same period year-on-year, with overall sales for last year up by 10 per cent.

This follows the opening of the Street Food Quarter, by Chloe and Butcher and the Farmer, expanding the range of bars and restaurants available to visitors to over 30, and introducing take-away options for customers on the move.

“We are delighted Christmas has been such a huge success and that we welcomed so many customers,” Icon Outlet managing director Janine Constantin-Russell said.

“Many chose to make a day-out destination visit to The O2 for outlet shopping at our premium brands, whilst also enjoying our enhanced experiences, including live music and performances, free gift wrapping, home delivery and our free parking incentives.”

Since the opening of the second phase of Icon Outlet in July last year, the destination now houses numerous international brands, such as Nike and Tommy Hilfiger.

The bumper Christmas trading caps a record breaking year for The O2, which recently hit the milestone of 25 million event tickets sold and being voted ‘Venue of the Decade’.

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