// London Designer Outlet’s footfall increased by 2.8% across the two-week Christmas period
// Total revenue at the outlet was up 11.1%
// Across the festive period the number of deliveries using the app Dropit increased by 159%
Over the festive period, London Designer Outlet in Wembley Park had its best week ever in revenue terms.
The fashion and lifestyle outlet centre’s total revenue climbed 11 per cent year-on-year and like-for-life revenue, rose by 7.6 per cent year-on-year when newly opened stores are excluded.
The broad range of products available at the outlet was demonstrated in the results by retailer type.
Total revenue in sportswear rose by 32 per cent year-on-year and by 31 per cent in homeware.
Additionally, footwear and fashion improved their total revenues by 16 per cent and 5.1 per cent year-on-year respectively.
Across the two-week Christmas period, footfall was up 2.8 per cent from the previous year with the week commencing 22 December the best week ever in revenue terms.
“We had an exceptional Christmas in terms of events at London Designer Outlet and the wider Wembley Park,” London Designer Outlet Realm’s general manager Sue Shepherd said.
“Our strong trading track record continued with retail revenues achieving the 24th consecutive quarter of growth, in a trend that has continued from when the centre opened in October 2013.”
The app-based store-to-door delivery service Dropit has remained popular with shoppers and the London Designer Outlet is still the only UK shopping centre to offer the hands-free service.
All purchases bought at any of the 50 stores can be combined and delivered to customers’ homes, hotels or workplaces with same-day deliveries available within the M25.
The growth in popularity of the Dropit service was evidenced by a 159 per cent increase in the number of deliveries across the Christmas period, with the associated spend for those transactions increasing by an average of 35 per cent.
Many users were international tourists who had their shopping delivered back to London hotels.
Tourism at London Designer Outlet is also continuing to grow, with tax free transactions up by 10 per cent across year to date.
Tax Free spending by international visitors now accounts for seven per cent of all retail sales at the centre with 24 per cent of all footfall to the outlet coming from outside the UK as the tourism initiatives such as Dropit appealing to travellers.