Arket hires H&M design exec as managing director

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Arket Pernilla Wohlfahrt H&M
The H&M-owned retailer has hired a new MD to lead the business' further development
// Arket hires new MD
// Pernilla Wohlfahrt will replace Lea Rytz Goldmann
// Wohlfahrt is Arket’s 3rd managing director in the space of 3 years

Arket has poached the design and collaborations director of H&M, Pernilla Wohlfahrt, as its new managing director.

The H&M-owned retailer has drafted in Wohlfahrt to lead the business’ further development.

Wohlfahrt is Arket’s third managing director in the space of three years, after Lea Rytz Goldmann moved on to the group’s Cos brand, having previously been at Monki.


READ MORE: Arket to recycle unwanted clothing


Arket has expanded steadily since its launch in 2017 and now has 20 stores, six of them in the UK.

As well as its Regent Street flagship, it has locations in Covent Garden, Westfield Stratford, Bluewater in Kent, Birmingham and Liverpool.

The retailer launched a new recycling scheme at the end of April last year, which involves taking clothes back in all of its stores in a bid to keep up with sustainability demands.

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