Red roses lose popularity this Valentine’s Day

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A recent customer survey created by Bloom & Wild reveals that this Valentine’s Day 50 per cent of surveyed participants either will or would like to send a brightly coloured bouquet instead of red roses.
27% of people will choose flowers in their recipient’s favourite colour over red roses.
// This Valentines Day, 50% of people would choose to send brightly coloured bouquets over roses
// 27% of participants surveyed in favour of other flowers that reflect the recipient’s personality over the traditional red rose

A recent customer survey created by Bloom & Wild reveals that this Valentine’s Day, 50 per cent of people either will or plan to send a brightly coloured bouquet instead of red roses.

Only 39 per cent of people would want red roses as the bouquet of choice.

Online flower retailer discovered that “personalisation” was a growing trend amongst Valentine’s Day gift-givers.

Twenty-seven per cent of participants surveyed are rejecting the traditional red rose in favour of other flowers that more accurately reflect the recipient’s character and taste.

The main reason given for choosing a more “unique” flower bouquet is because it is perceived as being “more of a romantic gesture that truly shows someone they’re loved”.

“It was really fascinating to see that 27 per cent of participants are now choosing to match their blooms to the recipient’s personality & style,” Bloom & Wild head of brand Marisa Thomas said.

“At Bloom & Wild we pride ourselves on our original range of bouquets and helping our customers find the perfect gift – we can’t wait to see how our refreshingly different Valentine’s Day bouquets such as the Nina and Anya do this year.

“We predict on the basis of these survey results that they could be some of our most popular Valentine’s sellers to date.”

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