// Poundland sells 40,000 engagement rings ahead of Valentine’s Day
// The £1 “Bling Rings” and “Man Bands” are meant to be used as “placeholders” for proper rings
// Poundland’s Valentine’s range features over 80 products, from fragrances to adult gift cards
Poundland has revealed it has sold around 40,000 engagement rings ahead of Valentine’s Day this year, almost double last year’s numbers.
The discount retailer’s “Bling Rings” and “Man Bands” are meant to be used as “placeholders” for proper rings, the BBC reported.
Poundland’s Valentine’s range, which the retailer described as its biggest yet, features over 80 products ranging from fragrances to adult gift cards.
- £3.8bn takeover of Poundland owner Pepco Group on the cards
- How are retailers capitalising on Valentine’s Day?
Valentine’s Day spending reached around £853 million last year, up 7.8 per cent on 2018 figures, according to research firm Savvy.
However, GlobalData found on Thursday that the Valentine’s Day spend this year is set to disappoint, with the shopping period is set to accumulate just over £1 billion in revenue this year in the UK, a mere 0.6 per cent rise on last year.
Meanwhile, a recent customer survey created by Bloom & Wild revealed that this Valentine’s Day, 50 per cent of people either will or plan to send a brightly coloured bouquet instead of red roses.
Only 39 per cent of people would want red roses as the bouquet of choice.