Hugo Boss hires Heiko Schäfer as new chief operating officer

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Hugo Boss hires Heiko Schäfer as new chief operating officer
// Hugo Boss appoints Heiko Schäfer as its new COO
// He is a former Adidas senior VP
// He takes office from March 16

Hugo Boss has hired former Adidas senior vice-president Heiko Schäfer to take on the role of chief operating officer.

Schäfer, who will step into his role from March 16, will be responsible for the premium retailer’s global product development and sourcing, manufacturing, operations, sustainability and quality management.

Schäfer’s most notable retail stint was with sportswear giant Adidas, where he joined senior vice-president in 2008.


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In 2015 he became chief operating officer of German fashion label Tom Tailor Group, and in 2016 he was promoted chief executive officer – a role he held until this month.

“We are delighted to have attracted a proven expert such as Heiko Schäfer for our managing board,” Hugo Boss chairman Michel Perraudin said.

“Together with the remaining members of our managing board team, he will be engaged in successfully securing our strategic priorities.

“Given his many years of experience and outstanding expertise, I feel sure, above all, that Heiko Schäfer will meaningfully expedite the digital transformation of our global procurement and production processes.”

Hugo Boss chief executive Mark Langer said: “This addition to our board will strengthen the crucial area of procurement and production for Hugo Boss.

“The continuing optimisation of these complex processes will be central to helping us achieve our growth targets and increase our profitability.”

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