// John Lewis launches its first ever campaign will see it advertise its spring season on TV for the first time ever
// Also marks the first time it has run TV adverts outside the peak Christmas & Clearance seasons
// TV ad will debut online at 2.30pm before appearing on TV airwaves at 9pm tonight
John Lewis has launched a brand new advertising campaign which will see the department store advertise its spring/summer season on TV for the first time ever.
It also marks the first time that the retailer has run product-focused TV adverts outside the peak Christmas and Clearance trading seasons.
The ad campaign will make its debut on John Lewis’ social media and website at 2.30pm today before making its TV debut at 9pm tonight on ITV.
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Other elements of the spring/summer campaign are already live on John Lewis’ website.
The new TV campaign showcases John Lewis’ offering across home, fashion and beauty, featuring more than 200 products – almost 60 per cent of which are own-brand.
Featuring the song Just Move by Rayelle, John Lewis said the new campaign will play out across all customer touchpoint channels in addition to its website and social media, such as outdoor and print advertising, email, social, in-store and windows.
It will also be supported by John Lewis’ internal social programme, #WeArePartners, which now has 500 active staff members who create and share content across their own social channels.
“We know that our customers want to hear more from us outside of the Christmas period which is why we’ve launched our first ever spring advertising campaign, enabling us as a business to connect with more people in the most relevant way,” John Lewis marketing director Martin George said.
“This campaign showcases our credentials as a brand in tune with modern living and our expertise in design across our own brand products and the very best of the brands we offer across fashion, beauty and home.”
The campaign runs until April 26.